Ever feel like your brand is speaking, but no one's quite listening? Or maybe you aren’t sending out messages at all, because you just don’t even know where to start. You're not alone – crafting the perfect brand message is both an art and a science. It's how your brand communicates its unique value to the world, and it’s a powerful tool that can turn heads, create connection, capture hearts, and inspire action.

So, where do you start if you want to create authentic messaging?

Understand What Brand Messaging Is

Brand messaging is how your brand speaks. It’s not just about what you say, but how you say it, and the emotions you evoke. At its core, brand messaging is a clear way to communicate your unique value proposition – what you promise to deliver to your customers – in a way that resonates deeply with your audience.

The ultimate goal? To make sure you’re saying the right things at the right time, creating a magnetic pull that draws people in and encourages them to share your story with others. When done right, your brand messaging doesn’t just influence what people think about your business – it influences how they feel about it.

Define Your Brand’s Personality

Think of your brand as the personality of your business, and your brand messaging as the way you communicate that personality. Is your brand the expert in the room, the friend who always knows just what to say, or the creative spirit who sees beauty in the chaos?

For example, if you want to be seen as the expert, your messaging should be laced with knowledge, expertise, and data. If you’re aiming for a more friendly and quirky vibe, loosen up – play with humour, drop some puns, and don’t be afraid to sprinkle in some emojis. The key is to ensure your messaging is aligned with how you want your brand to be perceived.

Craft a Meaningful Message

A meaningful message isn’t just about your product or service – it’s about what you stand for as a woman. It’s the core idea that connects with your customers on an emotional level, aligning their values and beliefs with yours and creating connection.

Think about the brands you love: What is it about their message that resonates with you? How do they make you feel? Why did they obtain your loyalty? I guarantee you that those brands all tap into something deeper than just selling a product or service. They speak to a value or belief that resonates deeply with their audience – and that’s what makes their messages so powerful.

Journal Prompts: What core idea or value does your business represent? Why are you doing this, and what personal connection does your brand have to you personally? How can you communicate it in a way that truly resonates with your audience?

Make It Magnetic

A magnetic message is one that draws your audience in, sparks curiosity and makes them want to dive deeper into your world. It’s about tapping into the emotions your customers want to feel – whether it's freedom, inspiration, healing, connection, or peace – and infusing your brand message with those feelings.

To create a message that truly acts as a magnet to your ideal clients, start by asking yourself how your customers currently feel, and how they want to feel instead. If you’re naturally adventurous, peaceful, or connected, lean into it and let that energy shine through in your messaging.

Journal Prompts: What is the energy you naturally carry into the world, and how can you infuse your brand message with that feeling? What do people sense and feel around you? What qualities of yours do the people around you tend to point out or pick up on the most?

Keep It Memorable

A memorable brand message is one that sticks with people long after they’ve engaged with your brand. To make your message memorable, keep it simple, tell a story, and repeat it with confidence and consistency.

Think about it: You probably don’t have to think twice to recall Nike’s "Just Do It" or Apple’s "Think Different." These slogans are memorable because they’re simple, straightforward, and repeated often. Your brand message should be the same – something that’s easy to remember and repeat.

Journal Prompts: What is my brand message in 10 words? Can I cut it down to 5? How about 3? Start by writing it out entirely, and then scale it back piece by piece by removing anything that you could cut out while still maintaining the core message.

Inspire Motivation

Your brand message should do more than just inform – it should inspire action and connection. It’s about fueling your audience’s desire to pursue their goals and dreams, and helping them see the path forward. When your message resonates on a deeper level, it encourages your audience to push through the noise, take action, and move closer to the future they want to create. This is where your brand goes from being a mere presence in their lives to a source of inspiration, help and motivation.

Journal Prompts: What is the exciting future my customer has almost given up on, that I can help rekindle their passion for today? What is the deep need of theirs that I can reach out and help them with?

Message in Motion

A successful brand message takes all that motivation and turns it into tangible steps. It’s about giving your audience a clear roadmap – a way to take the inspiration you’ve sparked and turn it into action. Your message should guide your audience, giving them a sense of purpose and direction. It’s not just about selling a product or service – it’s about empowering your audience to make positive changes in their lives, one step at a time.

Journal Prompts: What’s one simple action my customer could take today to go beyond consuming my content and actively get the support or solution they need?

By following these steps, you’ll start to formulate a brand message that isn’t just heard – it’s deeply felt, remembered, and acted upon. Your voice will become a bright spot in your customer’s day, something they look forward to and lean on as they journey toward their goals.

Ready to conjure up a brand message that’s as magical as your business?