Your Instagram Is Not a Website

Let’s be real: Instagram is great for visibility, but it’s not a business structure.

If you’ve been relying on social media as your main way to book clients, communicate, and run your business—let’s talk about why that’s risky (and what to do instead).

Do You Really Need a Website?

I get it. You’re getting clients on Instagram. They’re finding you, DMing you, and booking. So why add something else to your plate?

Short answer: Yes, you can run a business without a website. But also… no, you probably shouldn’t.

If the recent app shutdowns have taught us anything, it’s this: Social media is rented land. The algorithm isn’t stable. The rules change daily. You don’t own your audience.

That’s why a website isn’t just a ‘nice to have’—it’s your home base.

Who Needs a Website (And Who Can Hold Off)?

💡 If you run a local business (like a hairstylist, photographer, or brick-and-mortar shop), you need a website from Day 1. Your clients are looking for you on Google, not Instagram.

💡 If you’re an online service provider, you might be able to hold off for a bit. But eventually, your website should:

• Make booking stupidly easy

• Answer FAQs before people even ask

• Guide potential clients through your process

A strong website saves you time and attracts warmer leads—people who already want what you offer.

DIY vs. Hiring a Web Designer

Wondering if you should invest right away? Here’s my take:

✅ If you’re in your first 6-12 months of business, start with a simple one-page site or a good template. You’re still figuring out your services, client flow, and messaging.

💰 Once you have real experience with clients, then invest in a custom site that’s built for conversion. You’ll have the data to know what works—and what doesn’t.

Final Thoughts

Your website should be your best employee—working for you 24/7, making it easy for people to find you, book with you, and trust you.

Social media will always be a tool, but your business deserves a foundation that doesn’t disappear when an app crashes.

If you’re ready to start building your business beyond the algorithm, let’s talk.