
Unique websites, strategy & creative direction for women-led service brands.
Turning your authentic self into the aligned business your clients are utterly obsessed with.
✦ Trusted by women who are building differently✦
The coaches, creatives, healers, accountants, medical practitioners, salon owners, speakers, studio founders. The ones rejecting transactional work, refusing to burn out on “shoulds”, and building brands that carve their own path.
This isn’t just a business move. It’s part of the authenticity rebellion.
ALIGNING YOUR
VOICE, VIBE + VALUES
ALIGNING YOUR VOICE, VIBE + VALUES
Pretty branding isn’t enough.
A business that works is built on something deeper: who you are, what you believe, and how you serve.
That’s where my work begins. Every project I take on is grounded in these three things →
Authenticity
No templates. No fake-ass “professionalism” Just your full self translated into a brand and website that feel effortless to market…because they’re rooted in who you really are.
Integrity
This isn’t smoke and mirrors. It’s about building a business that truly serves, with strategy, systems, and design rooted in values, care, and honesty.
Creativity
Not just pretty visuals. This is functional design that unlocks clarity, sparks confidence, and gives your business a look and feel that’s magnetic (because it is).
Adventure
Choose your
Whether you’re ready for a full-blown rebirth or just need someone to finally get it, there’s a path for you here, babe!
Three ways we can work together:
-
Spark of Genius
A 1:1 clarity call + custom strategy PDF.
For the stuck, the scattered, or the secretly plotting something bigger. -
Visual Alchemy
Branding and/or website design rooted in strategy.
For the woman who wants her visuals to finally match her value and a website that works hard. -
Business Therapy
The full brand rebirth: brand design, website, copy, marketing materials and creative direction.
For the entrepreneur who needs a creative partner, like, yesterday.
The Results My Clients Feel (and See)
The women I work with don’t just walk away with a new logo or website.
They leave with a business that feels like them, a strategy they can actually use, a fire in their belly, and the confidence to show up and attract truly aligned clients.
Here’s what that looks like in real life:
“It’s given us a lot more confidence in who we are, now and the business as a whole.”
- Jenny White, Wanderbeats
“I thought I would get a new logo and some colours, but now I have so much clarity.”
- Debbie, Debbie Does
“It allowed me to feel deeply connected with my brand and personal message I’m trying to share.”
- Britney Huynh, So Dieu Salon
-
MJ and I met at the salon I was working in at the time and our energies INSTANTLY felt aligned. Her story is super inspiring, and how she carries herself makes me look up to her even more as a boss babe and individual.
Our very first call made my vision and dream felt even more real and achievable. If you’re like me- who is willing to put in the time, work and effort to start your personal brand but need guidance, a schedule to work with and an extra helping hand- MJ is a perfect match for you. The process of how my personal brand grew/is growing never felt overwhelming or rushed- it simply fell into place.
The Go Deeper survey, journal entries/things to meditate on allowed me to feel deeply connected with my brand and personal message I’m trying to share. MJ is super patient, organized and talented - I’ve received so many compliments on all of the brand designs she’s made for me and I couldn’t be more happy & grateful for all the hard work she’s invested in me!Love you with all my heart MJ <3
“MJ doesn’t just build brands, what sets her apart is the way she uplifts and inspires you along the way.”
- Solange Ashoori, Vintage Mamani
-
Working with MJ was nothing short of transformative.
I have so many creative talents and passions, and she helped me package them into a cohesive brand that truly reflected my vision. She refined my brand identity, structured my offerings, and crafted a clear narrative that made it easy to communicate my value.
Beyond her strategic brilliance, MJ’s energy, warmth, and genuine love for her clients made the entire process feel empowering. She pours her heart into everything she does, making you feel seen, supported, and capable of achieving your biggest dreams.MJ doesn’t just build brands- what sets her apart is the way she uplifts and inspires you along the way. I’m endlessly grateful for how she helped me step fully into my role as a Cultural Creative Director and bring Vintage Mamani to life in a way I never could have done alone.
If you want someone who not only refines your brand,
but also pours love and intention into your journey,MJ is the one.
“I recommend MJ to anyone seeking a talented, easy to work with, and intuitive creative”
- Jackie Marinescu, Dualia Healing
-
Let me start by saying that MJ's talent, creativity, and intuitive understanding surpassed all my expectations! Her creative ideas and execution are exactly what I needed.
She always incorporated my feedback and ideas into the designs happily, and explained to me when and why something wasn't a good idea. Her business knowledge, communication style, and creative talents truly set her apart in this industry! She captured the essence of my holistic health clinic, and translated it into a brand identity and website I'm 100% confident to build my clinic on.
I am immensely grateful for her work and personal support throughout this project! I now have opened the business I dreamed of about, thanks in part to the framework and support she provided.
I wholeheartedly recommend MJ to anyone seeking a talented, easy to work with, and intuitive creative for their branding and business development needs.
Thank you, MJ, for bringing my dream business to life!
Recently Launched
Real business. Real clarity. Real results.
Hey girl, I’m MJ ❤
Equal parts strategist, therapist, artist and witch, with 16+ years of building service businesses under my belt. I’ll sage your laptop, drag you (with love) into your highest self, and hand you a brand and website that finally feel like you.
If you’re ready for your business to reflect your purpose and power, you’re in the right place babe.

You’ve evolved,
Your brand should too.
Ready to see what’s possible when clarity meets creativity?