Visual Alchemy

Design-Focused Solutions

Transform your business visually with a tailored design package for women who know their strategy, but need a brand that reflects their vision. Perfect for those with established strategy or new businesses ready to make their mark with professional design.

This Is Perfect For You If…

You’re Just Getting Started

You're launching a new venture and need professional branding to make a strong first impression while you gain experience with your market. You want to look established from day one even as you're building your business.

You’ve Got Your Strategy Down

You already know your business direction and audience. You have clarity on your positioning and messaging: now you just need a visual identity that brings it all to life beautifully and professionally.

You’re Tight on Time

You know first impressions count, and your current setup isn't doing you any favors. You don't have time to go back and forth for weeks or months to get it right.

You Need Visual Impact

Your services deserve professional presentation. You want a cohesive visual system that makes the right impression and helps you stand out in your industry without looking generic.

You’re Budget-Concious

You're investing wisely in your business growth. You need quality design elements now, with the flexibility to expand your branding as your business evolves and your budget grows.

You Value My Approach

You feel a connection to my energy and style, and recognize that DIY solutions or templates aren't cutting it. You want custom design that reflects your unique business and positions you at the right level in your market.

Brand Design

Let's get you looking the part.

My Brand Design service gives you all the visual goodies you need to make people stop scrolling and start noticing. No long strategy sessions, just straight-up gorgeous design that feels like you and makes your business look legit AF.

Whether you're just starting out, or your current look isn't cutting it anymore, you'll walk away with everything you need to show up confidently online and off. Logo? Check. Colours that pop? Absolutely. Typography that says "I know what I'm doing"? You bet.

Investment: $1,500 CAD / $1,100 USD

    • Creative Direction: 2-3 visual design options (mood-boarding)

    • Primary & Secondary logo designs, with Logo Mark

    • Custom brand colour palette

    • Font selection and typographic styling

    • 1 piece of design collateral (e.g. business cards)

    • Brand style guidelines - How to use your brand elements to keep your visuals cohesive

  • First things first: paperwork and payment (the necessary evil).

    Once that's handled, you'll get a welcome email that doesn't suck, plus a questionnaire that actually helps me (and you!) to understand your vibe.

    Make a moodboard that shows what you're into, and we're rolling.

    The beauty of this part? You can do it in your pajamas.

  • Time to chat!

    We'll jump on a call to go through your questionnaire answers, and look over your moodboard together.

    I'll spot patterns you didn't even notice, and help you decide what direction feels right. Think of it as having a bestie with killer design sense helping you figure out your style.

    By the end, we'll both know exactly where we're headed.

  • This is where I disappear into my creative cave and emerge with 2-3 design concepts that'll make you say "OMG YES!"

    Once you pick your favourite, I'll work my magic to perfect your logo and build out all the supporting elements. A few rounds of tweaks later, and you'll have brand visuals that feel so right, you'll wonder how you ever lived without them.

  • Pop the bubbly (or whatever your celebration drink of choice is)—your brand is ready to make its debut!

    Everything gets delivered to your Client Portal all neat and tidy.

    You'll get a Brand Guidelines doc that basically ensures you'll never mess up your brand (even if you're design-challenged), a custom Canva load up of your assets, plus a video walkthrough (because I know you'll forget half of what I tell you in the excitement.)

  • Listen, I've been around long enough to know that questions pop up when you least expect them.

    For 30 days after we wrap, my inbox is open to your "help, how do I..." and "wait, what file do I use for..." questions.

    No judgment, just answers.

Web Design

Your website needs to do more than just exist:
It needs to work as hard as you do.

I design websites with clear messaging, beautiful design, and easy navigation that make your visitors feel right at home (and ready to book).

Using platforms like Squarespace, Wix Studio, or Framer, I'll build you a site that's not just pretty (although, it WILL be pretty) it's strategic. One that helps clients connect with you, understand your value in seconds, and think "yes, this is exactly what I've been looking for." Perfect for businesses ready to lead their niche and build a loyal community without the tech headaches.

Investment: $3,250 CAD / $2,250 USD

    • Website planning (determining goals and client experience mapping)

    • Website Copy that sounds like you.

    • Basic SEO Optimization

    • Up to 6 website page designs (additional pages available as an add-on)

    • Customized platform video training (Loom tech demo) to make sure you can use your own site.

    • 30 days of post-project website & tech support

  • First things first: paperwork and payment (the necessary evil).

    Once that's handled, you'll get a welcome email that doesn't suck, plus a questionnaire that actually helps me (and you!) understand your vibe.

    Make a moodboard that shows what you're into, and we're rolling.

    The beauty of this part? You can do it in your pajamas before we even meet.

  • Time to chat!

    We'll jump on a call to review your answers and inspiration, mapping out exactly what pages you need and how your site should flow.

    We'll pick the right platform for your needs, and lay out a plan that makes your website a client-converting machine.

    By the end, you'll actually be excited about website structure (weird, I know).

  • This is when I disappear into the design zone and build out your website with all the bells and whistles we discussed.

    I'll start with a homepage concept to nail the vibe, then expand to all your other pages once you're obsessed with the direction.

    You'll get to review and request tweaks until everything feels perfect—like when you finally find jeans that fit just right.

  • Launch day, baby!

    Your gorgeous new site goes live, and I'll walk you through how to use it without breaking anything (promise).

    You'll get video tutorials on updating content, adding new stuff, and all the basics you need to know.

    Your site will be fully responsive, SEO-friendly, and set up to grow with you: because I build websites that showcase your brand and drive success, not ones that need replacing next season.

  • Think of me as your website bestie for the next 30 days.

    Button looks funky? Can't figure out how to update that one section? Just email me.

    I know technology can be a pain in the ass sometimes, and I've got your back while you're getting comfortable with your new digital home.

For the woman who knows that first impressions can
make or break a business

FAQ’s

Woman in an office smiling at her desk with a moodboard visible behind her

  • If you already have a brand strategy, you'll need to share that with me so I can make sure the design aligns with your vision!

    If you're a brand new business, no worries—you don't need a strategy yet!

    For your website, you'll need to provide any brand photos we'll be using and your brand design/assets (if you don’t have a brand design - you need that first!)

    Think of it as bringing the ingredients, so I can cook up something amazing.

    The rest is just your enthusiasm and ideas!

  • Nope, that's the beauty of Visual Alchemy!

    This service is strictly design-focused for women who either already have their strategy sorted, or are just getting started and need visuals before diving deep.

    If you're craving that full-on strategy work (messaging, positioning, client journey stuff), check out my Full Conjuration service instead.

    Think of Visual Alchemy as the express lane to looking legit.

  • I work with Squarespace, Wix Studio, and Framer—all super user-friendly platforms that you'll actually be able to update yourself without pulling your hair out.

    We'll choose the right one based on your specific needs during our prep call.

    Don't worry, they're all stunning, mobile-friendly, and won't give you technical nightmares.

  • Visual Alchemy is like getting the gorgeous outfit without the wardrobe consultant.

    You get professional design work and a beautiful end result, but without the deep strategic work, business systems setup, or extended coaching that comes with Full Conjuration.

    It's faster, more focused, and ideal if you just need the visual stuff handled expertly without the full business transformation journey.

  • Not to brag, but that rarely happens because I'm pretty damn good at nailing what clients want.

    But! I include multiple revision rounds specifically to make sure you're obsessed with the final result.

    I won't disappear after the first draft, we'll refine until it feels right. Just be clear with your feedback, and I'll make sure we get to that "OMG I LOVE THIS" moment.

  • Fast, but not rushed.

    The full process typically takes 2-3 weeks from our kick-off call to final delivery.

    I respect both our time, and don't drag things out unnecessarily. This isn't a 3-month saga—it's efficient, focused, and gets you results you can start using ASAP.

  • I typically book 3-4 weeks in advance, but sometimes have last-minute openings.

    If you're in a rush, reach out anyway—I might be able to squeeze you in.

    But if you have a specific launch date in mind, definitely secure your spot early to avoid that last-minute panic (we've all been there, it's not cute).

  • Yes! I require 50% to secure your spot, with the remaining 50% due before final files are delivered.

    For larger projects, we can discuss breaking that second payment into smaller chunks.

    I'm here to make this doable for you—while still respecting my own business boundaries.