Identity-led brands for women shaking up their industry

Translate your internal truth into clear positioning, unique visuals, and a business that feels exciting, authentic, and easy to market.

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ALIGNING YOUR VISUALS, VOICE + VIBES

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ALIGNING YOUR VISUALS, VOICE + VIBES ✦

A pretty brand isn’t enough.

We’re past the era where good design alone builds authority.

The internet is flooded with polished visuals, and recycled industry norms. You don’t stand out by being aesthetic anymore, you stand out by being unmistakable.

That requires more than taste - it requires depth, honesty, and authenticity translated into strategy.

Here’s how I do that ↓

Identity Recognition

I see you. My signature process guides you to go deeper into the real you hiding under the surface. I reflect back what I’m seeing, hearing and feeling like a mirror. Using this as the foundation to express your authentic self.

Strategy & Messaging

Putting words and strategy to who you are, why you’re here, what you’re doing and who you’re doing it for. This defines your unique position in the market, and helps you call in your most aligned clients.

Visual Translation

I weave it all into a visual identity. Creating logo systems, colour palettes, typography, brand guidelines, and website layouts that feel unmistakably you. Your brand stands out because the visuals express who you uniquely are, not what's trending.

Embodiment Support

The transformation isn't complete when your brand looks good. It's complete when decision-making becomes easier, showing up feels natural, and you stop second-guessing yourself. My process supports your transition into this next phase.

A woman with long dark curly hair and blue eyes is sitting at a wooden table with three books stacked in front of her. She has a light gray top, some tattoos on her right arm, and is touching her head with her right hand, looking at the camera with a slight smile.

Where business meets intuition

Hey girl, I'm MJ ❤

I’ve been building my own businesses for over 16 years as a rebellious, creative, heart-led woman who refused to do it the “right” way.

I’ve learned what sustains, and what collapses and burns. I’ve learned how to build something that supports your life, your purpose and celebrates your unique flavour at the same time.

What I do now isn’t theory, it’s lived. I work at the identity layer because that’s the only layer that inspires real change. When who you are is clear, your positioning sharpens, decisions simplify, and presence is steady.

If you’re done following the rules or shape-shifting to keep your business running, you’re in the right place.

More About Me →

  • “MJ doesn’t just build brands, what sets her apart is the way she uplifts and inspires you along the way.”

    - Solange Ashoori, Vintage Mamani

  • “It’s given us a lot more confidence in who we are, now and the business as a whole.”

    - Jenny White, Wanderbeats

  • “It allowed me to feel deeply connected with my brand and personal message I’m trying to share.”

    - Britney Huynh, So Dieu Salon

  • “I thought I would get a new logo and some colours, but now I have so much clarity.”

    - Debbie, Debbie Does

  • “I recommend MJ to anyone seeking a talented, easy to work with, and intuitive creative”

    - Jackie Marinescu, Dualia Healing

testimonials

Path Forward

Choose your

  • 1:1 Support for Feminine Energy business owners

    Spark of Genius

    90 minute 1:1 call for women who need clarity and a plan. You leave saying: “Oh. THIS is who I am, and here's where I'm going."

    Explore 1:1 →
  • Design Intensive Service for Women Entrepreneurs

    Visual Alchemy

    Brand design service merging visual identity, strategy and messaging. Optional fully integrated website that functions as one strategic ecosystem.

    Design Services →
  • Build Your Business - Full Service Business building for women

    Business Therapy

    3 month full partnership. Brand identity and web design, plus offer refinement, pricing psychology, user journey and embodiment support.

    i want it all →

Recently Launched

A group of people standing outdoors at night, with a large sign in the foreground that reads 'LOUD HAUS' with a graphic of an open mouth as the 'O' in 'LOUD' and the words 'CREATIVE AGENCY' aligned vertically. The person above the sign is wearing glasses and an orange shirt.
Marketing mockup of a holistic healthcare service for women and families featuring a computer screen and mobile phone displaying the website, along with printed flyers and business cards, set against a beach background with palm trees and sandy shore.
Storefront window with the sign 'Curious Things: Therapy for Misfits and Makers', decorated with floral patterns, displaying various handmade crafts and soap bars inside.
A picnic scene with strawberries on a cutting board, a baguette, a wicker basket, a bottle of rosé wine, a glass of wine, and a white cloth covering a table with a checkered tablecloth.
see case studies

You’ve evolved,
Your brand should too.

Ready to close the gap between who you are and how you’re showing up?

I'm ready
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