Identity-led brands for women shaking up their industry
Translate your internal truth into clear positioning, unique visuals, and a business that feels exciting, authentic, and easy to market.
ALIGNING YOUR VISUALS, VOICE + VIBES
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ALIGNING YOUR VISUALS, VOICE + VIBES ✦
A pretty brand isn’t enough.
We’re past the era where good design alone builds authority.
The internet is flooded with polished visuals, and recycled industry norms. You don’t stand out by being aesthetic anymore, you stand out by being unmistakable.
That requires more than taste - it requires depth, honesty, and authenticity translated into strategy.
Here’s how I do that ↓
Identity Recognition
I see you. My signature process guides you to go deeper into the real you hiding under the surface. I reflect back what I’m seeing, hearing and feeling like a mirror. Using this as the foundation to express your authentic self.
Strategy & Messaging
Putting words and strategy to who you are, why you’re here, what you’re doing and who you’re doing it for. This defines your unique position in the market, and helps you call in your most aligned clients.
Visual Translation
I weave it all into a visual identity. Creating logo systems, colour palettes, typography, brand guidelines, and website layouts that feel unmistakably you. Your brand stands out because the visuals express who you uniquely are, not what's trending.
Embodiment Support
The transformation isn't complete when your brand looks good. It's complete when decision-making becomes easier, showing up feels natural, and you stop second-guessing yourself. My process supports your transition into this next phase.
Path Forward
Choose your
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Spark of Genius
Your identity, decoded. Your direction, clarified.
90 minute 1:1 of identity extraction for women who need clarity before commitment. You leave saying: “Oh. THIS is who I am, and here's where I'm going." -

Visual Alchemy
Where your identity becomes strategy, and your strategy becomes a brand.
Foundational transformation merging identity, strategy, and design. Optional fully integrated website that functions as one strategic ecosystem.
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Business Therapy
Your identity, offers, brand, website, systems, and presence—rebuilt from the inside out.
3 month full partnership. Everything in Visual Alchemy, plus offer refinement, pricing psychology, strategy, and embodiment support.
Recently Launched
Real business. Real clarity. Real results.
Hey girl, I'm MJ ❤
Equal parts strategist, mirror, intuitive, and translator of chaos into clarity.
I've spent 16+ years building service businesses and working at the identity layer—where internal truth meets external expression. I help you become the person who can run the business you've always wanted, with clarity, confidence, and ease.
If you're ready for your business to reflect who you've actually become, you're in the right place.
You’ve evolved,
Your brand should too.
Ready to close the gap between who you are and how you show up?

