Spark of Genius

Brand Audit + Guidance Session

Your brand is more than just a design; it’s how clients perceive, trust, and engage with your business.

In this focused 1:1 session, we conduct a comprehensive audit to identify strengths, areas for improvement, and ensure your brand aligns with your goals and purpose.

You might need a Spark of Genius if…

You Feel Stuck

You’re pretty happy with your overall brand and business, but you’re feeling stuck. You don't feel aligned with your business, and don’t know where to put your attention. You want to charge your full value, but you don't see a purposeful way to do it.

You’re On a Budget

You need a small investment with big results. This Brand Audit is a great place to get feedback, resources, guidelines, and a custom strategy to DIY your business, without breaking the bank.

You Have a Business

You already have a business/brand. You want to take it to the next level and do more, but you need guidance for authentic ways to do that.

You Have Time & Skills

You’ve built your brand from the ground up. You enjoy getting your hands dirty with the creative and strategic work. You have the time and skills to invest in updating your business, if you just had more direction & strategy.

You Are A Woman

You are a proud female business owner. You want to align your heart and purpose with your business. You don’t want run of the mill, general advice and strategy - you want something custom for a woman in her feminine energy.

You Want More

More time, more money, more clients, more peace, more authenticity, more life. You know there is more out there for you. You want to start taking it for yourself. You are ready.

Woman with a fitness business creating content and smiling because she is connected to her vision and purpose
Feminine energy woman in business photo. Sitting on a green bench with apples.

What’s Included?

A traditional brand audit reveals your brand's strengths, weaknesses, and growth opportunities. But we do it differently, around here.

Our audits also push you to explore your feminine energy, dreams, and business purpose. This not only highlights your brand's market performance but also ensures it aligns with your true self, creating magic.

Investment: $1,300 CAD / $1,000 USD

  • A heartfelt, detailed questionnaire to assess your design needs, business pain points, and potential personal and mindset blocks.

  • A focused and value-packed 90 Minute call (via Zoom) where we walk through your audit findings, personal discoveries that may be holding you back, and the changes you can make going forward.

    These calls are meant to reveal new growth opportunities for your heart and brand, and new ways to make your business resonate with both existing, and a new generation of target clients who will represent your brand’s long-term future.

  • When the call is complete, you'll receive instant access to a PDF of my complete audit findings, suggestions for energetic and business growth, and a wealth of links and resources to support your new direction.

    A video recording of our call will also be sent to your email, to review any time you want a reminder.

  • After our call, I know you'll be excited and ready to hit the ground running on your business updates and mindset shifts! But the reality is that during the execution process, new struggles or blocks can appear.

    In order to ensure you feel supported and clear in your new direction, I keep my emails open to questions for 30 days, and an additional 15 minute call available within 60 days.

Like Therapy,

But For Your Business

 FAQs

  • Essentially, Spark of Genius is a brand audit, consulting call and mindset coaching session in one. My goal is to reveal:

    1. Who you are, what your personal purpose and dreams are, and how they align with your current business model.

    2. How your clients perceive your current brand, how your brand compares to the competition, pain points in your design, messaging and strategy.

    3. A clear explanation and PDF outlining my findings, your next steps, and the best places to put your time and attention for the results you're looking for.

  • I believe that you can have an airtight strategy, brand and even a highly profitable business - and still be left feeling uneasy, burnt out, and stuck. The reason for this is almost always in a mindset misalignment or limiting belief system. While working with me will find the holes and pain points in your physical business items, we will also dig into your heart and mindset and see if there are ways you are blocking yourself energetically (or showing up inauthentically) as well.

  • This service is custom created for YOU, it is not a one size fits all program. The only way that this will not be beneficial to you, is if you refuse to be authentic in your homework/with yourself, or approach this with a mindset of "I already know it all" in which case, I don't know that investing in a growth program is currently right for you.

  • The execution of the game plan is not included in this service. Although I do aim to leave you equipped with the confidence, knowledge and direction you'll need to make it happen, I understand sometimes you may realize you're in over your head. If any Spark of Genius client wishes to upgrade to a full Branding/Design or Intensive session with me, the cost of their call is applied to the service deposit.

  • This service is setup to elevate and audit brands/businesses that are already established. If you're looking for a business build, you can book my Alchemy Intensive or Full Conjuration services! Alternatively, take a look at my Brand DIY Tips article and start creating your business! Circle back with me once you have something we can work with and lets book you in at that time.

  • Telepathy! Just kidding, but imagine?
    Our primary communication will be through email and your client portal. Our live calls will take place over Zoom/Google Meet. I've also been known to text here and there, when needed ;)

  • Start HERE to book your call date, and you'll be prompted to pay online (all major methods accepted) to get you in the calendar!

  • I provide a ton of homework/prep work before our call, and come into it prepared with a plan to cover as much ground as possibly in the allotted time. If you end up wanting to do more 1:1 work together, you can book an additional session or upgrade to a more hands on design service.

  • Yes! However, this particular set of services are highly tailored to those who identify as women in service-based businesses and personal brands that are trying to connect their feminine energy to their business plan. It would not be the most effective program for a man. Feel free to connect with me over at my corporate and creative direction brand, at The Dark Heartist.

  • At CONJUR, I focus my services entirely on Service-based businesses and personal brands. If you run a storefront, sell a product, or have an e-commerce store, the approach is very different! I would be happy to work with you through my other brand, The Dark Heartist.